Flexa: Digital Payments
Flexa is a New York City-based financial technology (FinTech) company building the future of payments by solving friction problems and high payment costs for merchants and consumers.
Flexa provides app developers with a drop-in software development kit (SDK) that can seamlessly unlock the value held in everything from digital wallets to loyalty apps — and beyond. For merchants, Flexa offers a variety of payment integrations and plug-ins to enable digital asset acceptance using existing point-of-sale (POS) hardware and software.
For consumers, Flexa supports dozens of digital currencies — including cryptocurrencies, tokens, and digital dollars — for payment at thousands of stores throughout the United States and Canada — including Nordstrom, GameStop, Lowe’s, and Petco. Flexa has a mission of eventually enabling digital asset payments for any app, using any currency, at any store worldwide.
How the Flexa App Works
When it’s time to make a purchase, your app generates a unique barcode called a “flexcode,” which participating retailers can scan to authorize and guarantee your transaction instantly. Flexa then pays merchants in either convertible virtual currency or their fiat currency of choice. Meanwhile, Flexa’s Spend SDK deducts the equivalent amount of crypto (e.g., bitcoin or ether) from your digital wallet within the app.
Flexa’s instant payment authorizations are made possible via Amp — the network’s native token co-developed by Flexa and ConsenSys. As a fixed-supply, Ethereum-based ERC-20-compatible token, Amp works as crowdsourced collateral to completely decentralize payment risk, rewarding those who provide collateral with even more Amp tokens for every successful payment transaction.
Anyone can stake Amp toward apps on the Flexa crypto network, and any Amp tokens staked can be locked in real-time to secure payment transactions while they await confirmation. In this way, Flexa can immediately guarantee payouts in any currency and directly extend the benefits of Distributed Ledger Technology (DLT) to a merchant–consumer payment interactions.
Flexa: Crypto Adoption IRL
The Flexa model benefits both sides of a transaction. For crypto holders, Flexa brings digital assets to the real world, further establishing the credentials of cryptocurrency as money and unlocking value in the form of specific tender for goods and services. For merchants, the many advantages of Flexa include reduced costs, faster settlement, elimination of fraud, and access to the growing crypto market.
In the United States, around 86% of retail payments happen offline in physical stores. Capturing significant market share for cryptocurrencies among those payment transactions has been the key to mainstream adoption. However, most attempts at enabling retail digital payments have created challenging user experiences and ignored various merchant requirements. Along with the growing public acceptance of digital assets as currency, a few key implementations make Flexa the most promising approach for successfully integrating digital currencies with physical retailers.
First, Flexa is an entirely merchant-focused payment platform. Flexa incorporates familiar technologies such as backward-compatible barcodes, ISO 8583 messaging, and closed-loop payment rails while abstracting away the regulatory difficulties of cryptocurrency handling — effectively eliminating custom IT work and compliance obligations as hurdles to crypto payments adoption. Flexa’s wide variety of plug-ins and integrations often remove several traditionally entrenched intermediaries in a payment transaction, drastically reducing the cost of acceptance while making payments faster than ever before.
Second, Flexa approaches payment fraud from an entirely new perspective. Global fraud losses from payment card transactions could surpass USD 12 billion in 2021 because of lost or stolen cards, counterfeiting, and loss during card-not-present transactions such as online purchases.
Flexa’s proprietary flexcodes are unique to each purchase, enhancing security while maintaining complete user privacy. Since distributed networks are used to validate transactions alongside a novel approach to decentralized payment collateralization, traditional types of payment fraud are simply no longer possible.
Can Flexa’s Crypto and Digital Payments App Scale?
Flexa has seen remarkable growth over the past several years and has emerged as a leading digital payments platform. Flexa’s digital asset-to-fiat bridge is something that many in the blockchain industry have envisioned as the key to the technology’s actual use and success.
On the Flexa crypto network, payments are made quickly, securely, and with the lowest fees, finally providing merchants with a meaningful, usable, and valuable alternative to traditional payment networks. Where we may have once dreamed about using cryptocurrency to buy an ice cream cone or the latest edition of Grand Theft Auto, Flexa is making that vision a reality — and opening up a whole new world of utility for the asset class.
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